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Gerry Graf’s startup agency is not looking so small anymore. Barton F. Graf 9000 has won six Unilever U.S. food brands: Ragú, Bertolli, Skippy, Wish-Bone, P.F. Chang’s and new Mexican line Caliente.
WPP’s Ogilvy & Mather handled Ragú and Wish-Bone while IPG’s McCann Erickson was the creative lead on Bertolli and P.F. Chang's. Measured media spending in 2011, excluding Caliente, was $43.3 million, according to Nielsen. Half of that amount, $22.7 million, was spent in support of Rag pasta sauces.
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