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Barkley has returned to the fast food business, nearly two years after longtime client Sonic left in February 2011 to work with Goodby Silverstein & Partners.
Dairy Queen awarded its creative account to the agency after a review, launched in September, in which there were three other undisclosed finalists, according to sources. Annual media spending on the brand approaches $90 million. Grey N.Y., its lead creative agency of 15 years, did not defend. The search was launched after the company’s new head of marketing Barry Westrum joined last February.
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