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Besieged Bank of America has launched a global review of its marketing communications agencies, sources said.
The Charlotte, N.C.-based company, which spends an estimated $2 billion globally on its communications, spent $284.5 million in measured media in 2010, per Nielsen. In 2011, from January through September, Bank of America spent $161.2 million. That data does not include Internet or business-to-business marketing.
In 2006 Bank of America consolidated its business at Omnicom, with the company’s BBDO network becoming the lead on its U.S.
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