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Avocados From Mexico will return to the Super Bowl for its third consecutive year as a Big Game advertiser.
The agricultural brand, which is the combined marketing arm of two avocado organizations focused on U.S. sales, will be pitching a health and wellness message with its 2017 spot, which will air during the first commercial break. The trade group's creative agency, GSD&M, will work to convey to viewers that avocados have good fats and may help consumers who are looking for a healthier diet.
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