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PUR, the water-filtration device with a relatively new owner, now has a new lead creative agency.
Arnold in Boston has landed the brand's creative business after a review. Annual media spending is estimated at $15 million.
Sources identified the other finalists as Young & Rubicam, Merkley + Partners and Hill Holliday. Roth Observatory International in New York managed the search.
PUR used to be owned by Procter & Gamble. Two years ago, however, the packaged-goods giant sold the brand to Helen of Troy Ltd.
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