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If the ad industry gets a failing grade for nurturing talent, why stay inside “church” to find a new talent chief? That’s the premise behind Arnold's latest top-level hire: global chief talent officer Patti Clifford.
Clifford, like new Draftfcb talent chief Cynthia Augustine, has never worked in advertising. She spent 17 years at Dun & Bradstreet, rising to chief human resources officer before leaving in June 2010. Since then, she has worked as a consultant.
At Arnold, Clifford, 47, will focus on instituting best practices for retaining and developing staffers—an area that agencies generally have neglected in recent years, leading to talent erosion that Arnold global CEO Andrew Benett documented in research he presented to the 4A’s last year.
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