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The next lead creative agency for Applebee's will be considerably smaller than outgoing shop McCann Erickson.
Crispin Porter + Bogusky, which has offices in Boulder, Colo., and Miami, is the biggest of the four finalists for the account. The others are Kirshenbaum Bond Senecal + Partners in New York, the Dallas office of Publicis and Barkley in Kansas City.
Total media spending on Applebee's runs around $135 million a year, according to Nielsen.
McCann, a global agency whose New York headquarters has handled the business since 2007, is not defending.
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