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There's no longer any place in the neighborhood for McCann Erickson: Applebee’s has put its U.S. creative account up for review.
The Lenexa, Kansas company, which says it is the world’s largest casual dining chain, said it spends more than $100 million annually on advertising including national TV spots, local advertising and on social media.
Applebee’s is working with Morgan Anderson Consulting, N.Y. in the search, and said it expects to conclude its review by the end of the first quarter.
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