Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory.
But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the Advertising.com Group). It's now added a supply-side platform, Marketplace by ADTECH (AOL’s cross-screen ad server and ad management platform), to help publishers sell their inventory in an automated fashion.
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