AOL Exhibits Solid Q4 Growth
Still, display sales for core properties remain a weak spot
AOL’s revenue increased for the first time since the second Bush administration. Its global ad business jumped 13 percent in Q4 to $410.6 million. The company’s AOL Networks division, which houses recently rebranded Ad.com group, saw revenue jump 37 percent to $183.5 million.
All in all, it was a pretty solid quarter for the company, which CEO Tim Armstrong said showed real “momentum” and was on “a growth path” for 2013.
However, there are some challenges areas for AOL, on top of the fact that its cash-cow dial-up business continues to dwindle (albeit less quickly than in the past).
According to AOL’s Q4 earning report released Friday morning, the company enjoyed 6 percent growth in unique visitors year over year in Q4.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in