AOL CEO Says Scalability Is Needed in Native Advertising
Calls on publishers to unite around standards
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York.
"I think it's beneficial, overall, for brands. I think there's a danger, though, that native advertising that's not scaled is not going to solve the issue that publishers have in terms of monetization. So I think what needs to happen is native advertising at scale," Armstrong said at a Media Minds discussion hosted by the Knight Foundation and Gannett.
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