ANA Board Meets at Masters Conference to Hash Out Media Rebates

Moving toward a collaborative effort

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Association of National Advertisers board members attending the Masters of Marketing Conference in Orlando spent a full day behind closed doors Wednesday to discuss a number of issues, including whether or not to hire a "fact-finding" firm to look into allegations of media agency fraud.

At issue is whether agencies are receiving large rebates—or kickbacks—from media outlets in exchange for buying ads in large volumes. The ANA issued an RFP this summer to hire an auditor to examine allegations that such savings are being hidden from clients and pocketed by agencies, which crosses an ethical line.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in