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After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards.
The Grand Effie winner outstripped competition from six other finalists: Always' "Like a Girl," from Leo Burnett; Old Spice's "Smellcome to Manhood," from Wieden + Kennedy; Newcastle Brown Ale's "If We Made It," from Droga5; British Airways' "Visit Mum," from Ogilvy & Mather; NBC Sports Network's "It's Football. Just Not As We Know It," from The Brooklyn Brothers; and Milk-Bone's "Love.
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