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Publicis Groupe’s Fallon in Minneapolis has expanded its duties for Nestle’s Purina, adding the client’s Alpo Dog Food for creative and strategic planning chores.
Alpo spent about $1 million last year in measured media, a dip from nearly $2 million in 2007, per Nielsen Monitor-Plus. The work had previously been handled in-house.
“As a longtime partner of ours, we look forward to working with Purina to bring a fresh perspective to the brand,” said Chris Foster, agency CEO, in a statement.
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