AKQA, Nike Create French Connection

Digital agency to open Paris office

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Thanks to Nike, AKQA’s Parisian dream is coming true. Adweek’s 2011 Digital Agency of the Year is opening an office in the Saint Germain quarter of the city, fueled by new business from the sports brand, a client of 12 years, and the shop’s largest.

AKQA will be Nike France’s “key digital agency,” said Nike brand manager Manuel Douchez, and will be oriented toward helping better tap into the country’s booming e-commerce and smartphone markets. That will include work around the brand’s sponsorship of the national soccer team, announced early last year, and projects for the upcoming European Football Championships that will take place in June.

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