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When asked today what the ad industry will be talking about a year from now, agency leaders were refreshingly thoughtful and hopeful.
Talking in paragraphs rather than soundbites, a panel of four leaders offered four different visions when Adweek's Lisa Granatstein posed the question at the 4A's Transformation Conference in Austin, Texas.
Deutsch North American CEO Mike Sheldon envisions deeper, more multidisciplined relationships between marketers and agencies, in part because he thinks it's simply better for brands.
"We have lost a lot as an industry by clients having 15 different vendors who don't know each other, who show up at maybe a meeting once a quarter or once every six months.
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