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In taking a one-third stake in SS+K, M&C Saatchi is abandoning efforts to establish its own presence in advertising's biggest city.
M&C has tried to start up in New York not once but twice. But despite several leadership changes, the shop was unable to amass a significant client base. The agency learned the hard way that New York can be a brutal, unwelcoming market.
In SS+K, M&C accesses a shop that is well-established, having opened in 1993, and is growing.
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