After Paris Attacks, Brands Try to Show Support on Social Without Being Insensitive

Adding to the conversation can be a challenge

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When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so in an authentic way? 

This weekend, many major brands—including Amazon, Google and Uber—swiftly took to Twitter, Instagram, Facebook and other platforms to show their solidarity with France, often using the #PrayforParis hashtag. The rush to join the discussion didn't sit well with some consumers: 

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