Advertisers Urge Supreme Court to Hear Tobacco Ad Case

Chances for appeal are good

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The Supreme Court may be the next stop for advertisers fighting against the government's proposal to force tobacco companies to place graphic warning labels on cigarette packages. The Association of National Advertisers, along with the American Association of Advertising Agencies and the American Advertising Federation, filed a "friend of the court" brief today urging the highest court in the land to accept the appeal of a group of tobacco companies that have been duking it out with the government in the lower courts.

So far, through a number of court actions, tobacco companies and advertisers have managed to halt the implementation of the warning labels, which advertisers characterized as nothing less than mini-billboards because they took up more than half of the cigarette pack.

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