Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot

The new Oreo Thins get a formal introduction today with a "Wonderfilled" spot from The Martin Agency that suggests the thinner cookies are a thing of wonder even if they're not quite as filled as their forebears. Dutch production house MediaMonks Films (and directors Rogier Schalken and Magnus Hierta) did the animation for the :30, which has a pleasantly faux-epic vibe thanks to its soundtrack's mashup of Strauss' 119-year-old "Thus Spake Zarathustra" with the 2-year-old Martin-written "Wonderfilled" song. The spot certainly leans into the product's thinness, portraying it as almost paperlike in a cute, short series of animations. In announcing the product two weeks ago, Oreo said it was "following 'thin' cues in technology" and putting "a sleek and modern spin on a classic." The ad shows off this inspiration, too. When the cookie turns sideways to form the "i" in the word THINS, it's like any number of tech ads where the gadget spins sideways to show off a slender frame. The cookies hit store shelves last week in Original, Golden and Mint flavors—a permanent addition to the Oreo line. In addition to the TV spot, the marketing campaign will also include lots of social activity, including an upcoming video that shows how the more sophisticated Oreo Thins gives the "forgotten" pinky finger a new reason to be, and a series of new etiquette rules around how to "properly" enjoy the Oreo Thins. And if you're not into being this sophisticated, or you're flat-out angry about the creme reduction, you always have Double Stuf to fall back on. CREDITS Client: Oreo / Mondelēz International Inc. Topic: Oreo Thins First Run Date: July 20, 2015 Mediums: TV and internet Ad Name: "Thinner" VP/Brand Equity & Communications, Center of Excellence, Global Marketing: Jill Baskin Senior Director, US OREO and Chips Ahoy!: Janda Lukin Senior Brand Manager: Patricia González Senior Associate Branch Manager: Elise Burditt Agency: The Martin Agency Chief Creative Officer: Joe Alexander SVP/Executive Creative Director: Jorge Calleja VP/Creative Director: Magnus Hierta VP/Creative Director: David Muhlenfeld EVP/ Managing Director Production and Development: Steve Humble Senior Producer: Adrienne Daniel Junior Producer: Rachel Acors VP/Group Account Director: Britta Dougherty Account Supervisor: Molly Holmes Account Coordinator: James Saulsky VP/Planning Director: John Gibson Strategic Planner: Gigi Jordan Group Project Management Supervisor: Giao Roever Senior Business Manager: Amy Trenz Group Talent & Music Director: Juanita Mcinteer Editorial MediaMonks Films (Animation, Shoot & Post) Director: Rogier Schalken and Magnus Hierta Founder & COO, Executive Producer: Wesley Ter Haar Partner & Project Director: Quinten Beek Executive Producer: Nell Jordan Film Producer: Robert Bray Head of Post Production: Okke Voerman Post Producer: Gerben Molenaar Production Manager: Lennart Deen Previs Editor: Juan Berens MPC Colorist: Adrian Seery Assistant Technical Director: Daniel Silverman Executive Producer AMS: Edwin Elkington Executive Producer NY: Adina Birnbaum Producer NY: Adrienne McNeary Running With Scissors (Finishing) Executive Producer: Brett Alexander Head of Production: Brian Creech Flame Artist: Chris Hagen Assistant Editor: Paul Weiderholt Music and Mix Credits: Music House: Duotone Engineer: Andrew Green Composer: Richard Strauss remixed by Jordan Lieb for Duotone Audio Group Producer: Greg Tiefenbrun and Giovanni Lobato Executive Producer: David Leinheardt

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Ad of the Day: Get the Skinny on Oreo Thins in This Tech-Inspired Launch Spot

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