Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Right down to its name, there's something a bit disconcerting about the whole "TV Everywhere" idea. Championed by most (though not all) cable and satellite companies, the plan is to let anyone with a cable subscription stream TV programming on their iPads, iPhones, and all other mobile devices. This may come in handy—and is the future, regardless of how you feel about it—but it comes off sounding almost like a threat. TV will be everywhere, and you won't be able to hide.
A new ad campaign for TBS's streaming app introduces the concept of TV Everywhere to the network's viewers, but nonetheless seems comically ambivalent about it—and humorously captures the absurdity of our culture's device proliferation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in