Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl Contest

For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year's contest, the brand enlisted the help of the Crash Ambassador, a mustachioed, turtleneck-wearing, shamelessly Ron Burgundy-esque executive to lay down the rules. In the tongue-in-cheek Web video below, created by Goodby, Silverstein & Partners, Mr. Ambassador announces that for the first time, the competition is GLOBAL (emphasis his), which means that even you, guy from Greece, can submit your very own ad. And the big prize this year—apart from the usual having-your-work-seen-by-100-million-people and getting a million bucks—is the opportunity to work on the set of Marvel's newest Avengers movie (although in what capacity is left up in the air—craft services, perhaps?). While most of the video has a distinctly ripped-from-Anchorman feel (look at that ridiculous double-breasted suit! What an anachronistically macho demeanor! Now he's playing the drums with two turkey legs, how absurd!), there's a brief Q&A session midway through that's a not-so-subtle takedown of the self-seriousness of the ad business. First, the Ambassador fields a question from "Film School Guy." "Hey, man. I like framing things with my fingers. Can I make an ad?" the beanie-wearing hipster asks. "Commercial making is extremely easy!" declares the Ambassador. "It's monkey simple, people!" Take that, Cannes. Then a tone-deaf girl asks for help with her soundtrack. "We'll give you all the tips and tricks you need!" the Ambassador says. See? Not hard at all. While the video is sure to attract hordes of Ron Burgundy-quoting millennials with outsize expectations of their own genius (then again, isn't that all millennials?! Snap), it will be interesting, as always, to see what makes the cut. Not that we envy the Frito-Lay executives who will have to spend countless hours sifting through a bunch of bros' "Sex Panther" parodies. CREDITS Client: Doritos Project: Crash the Super Bowl 2014 Spot: "The Crash Ambassador" Agency: Goodby, Silverstein & Partners Co-Chairman, Partner: Jeff Goodby Creative Director: Ben Wolan Copywriter: Nick Morrissey Art Director: Tim Green Art Director: Shravan Hegde Head of Broadcast Production, Associate Partner: Cindy Fluitt Executive Broadcast Producer: Hilary Coate Broadcast Producer: Leila Seghrouchni Interactive Producer: Austin Kim Head of Brand Strategy: Andy Grayson Brand Strategist: Michael Whitten Director of Account Management, Associate Partner: Brian McPherson Account Director: Michael Crain Account Manager: Theo Abel Operations Manager: Mallory Frye Business Affairs Manager: Chrissy Shearer Production Company: World War Seven Director: Shillick Director of Photography: Michael Parry Executive Producers: Joshua Ferrazzano, David Shafei Line Producer: Wade Harpootlian Editing Company: World War Seven Editor: Brady Hammes Executive Producer: David Shafei Visual Effects, Final Conform: Coyote Post Visual Effects Lead: Nick Frew Visual Effects Artists: Adam Petke, Colin Kohler, Chris Friend, Abo Biglarpour, Bogdan Ciornei Producer: Julie Hansen Music: Schizo Pop Music Sound Design, Mix: Beacon Street Engineer: Mike Franklin Producer: Caitlin Rocklen Telecine: Coyote Post Colorist: Paul Byrne

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Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl Contest

Paging Ron Burgundy

Emma Bazilian

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Emma Bazilian