Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette'

W+K highlights another stressful moment in a memorable way

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The Bachelorette is a show with notoriously pretzel-like gender dynamics.

On the one hand, the ABC dating program puts a woman in total control of the traditionally patriarchal dating structure—and undercuts the notion that promiscuity in men is admirable while in women it is shameful. (These feminist undertones, while perhaps accidental, do seem to take some of the guilt out of this guilty pleasure for some women.) On the other hand, each season is explicitly orchestrated to culminate with one of the culture's most conventional and one-sided relationship rituals. 

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