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Want to make your powerless, put-upon, can't-win children happier? Feed them Ragú.
So winks the brilliantly manipulative premise behind the Unilever pasta-sauce brand's ongoing "A long day of childhood" campaign from New York agency Barton F. Graf 9000. The latest work, a series of radio spots airing in seven major markets, keeps delivering amusing and economical but surprisingly rich slices of life about the trials of being young—and how good guardians can help their kids feel better.
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