Ad of the Day: P&G Has a Winner With Latest Big Tearjerker Spot for Moms

W+K, Lance Acord ad is tied to the Sochi Olympics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While most of the ad industry is busy buzzing about Super Bowl XLVIII, let's not forget that other massive sporting event (i.e., branding opportunity) on the horizon: the 2014 Winter Olympics. Procter & Gamble certainly isn't overlooking the Sochi games, and in classic wholesome Midwestern fashion, the company has already started rolling out its latest installment of the long-running, tearjerking "Thank you, Mom" campaign celebrating the matriarchs behind athletes everywhere.

Despite focusing on a quartet of icy winter sports, the new spot, "Pick Them Back Up," is as warm and fuzzy as it gets.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in