Ad of the Day: Nike Redefines 'Just Do It' in One Hell of a Crazy Ad From China

Pros and amateurs take over the streets in W+K's ebullient production

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nike is out with its latest ad from Wieden + Kennedy Shanghai, and it's not just a celebration of sports. It's a celebration of freedom.

A lyrical and spontaneous picture of athleticism takes center stage in the remarkable 90-second spot, titled "The Next Wave," as the camera's focus flows through city streets from one sport to another. A young soccer player juggles a ball as he walks out of school and down the sidewalk. A group of teenage girls dribble basketballs as they swagger past, and cyclists, skateboarders and ultimate frisbee players weave around them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in