Ad of the Day: NFL Fans Are Beside Themselves in Funny New Lowe's Campaign

Your football self gives your DIY self a pep talk

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Toward the end of a tough week for the league, Lowe's will break a new NFL campaign, themed "Make your football self happy," during Thursday's CBS telecast of the Baltimore Ravens game against the Pittsburgh Steelers.

Four humorous spots from BBDO New York show men and women being urged by their inner pigskin selves to get their home improvement projects done—so they'll be free to watch pro football on Sunday.

The well-acted ads are aimed at men and women.

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