Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

Better keep your mouth shut

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You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems to have leaked some sensitive information—or even informed on the guy. Whatever his particular transgressions, he's about to see what it's like to be shoved into a pit of rats while doused in honey.

That's the setup of this new Netflix ad from TBWA\Chiat\Day in Los Angeles.

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