Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here is proof positive that ad agencies watch nerdy science videos on YouTube just as often as the rest of us.
Remember a couple of years ago when "invisibility cloak" technology made headlines? Now, Mercedes is in on the act with a similar, albeit much simpler stunt recalling this zombie costume. Aside from the construction of the "cloak," the execution here is simple and effective, with the first part of the ad basically a riff on this theme, and then the second part offering a breakdown of how they did it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in