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The holiday season in Britain doesn't really start until department-store retailer John Lewis releases its Christmas ad. Today, it did just that—adding another chapter in a long list of sentimental favorites.
This year's spot, from adam&eveDDB, is pure fantasy, starring a countryside snowman who will travel to the ends of the earth—or at least, to London—to show the depths of his love for his snowwoman. And by love, we mean buying her some expensive and pretty-looking stuff.
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