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JetBlue invited 150 unsuspecting passengers to "Reach Across the Aisle" in this fun, election-themed stunt from longtime partner MullenLowe.
Those travelers were given the chance to win free round-trip airfare to one of 20 domestic or international destinations served by the carrier. But … they'd get those travel certificates (worth about $300 each) only if they could decide on a single destination by unanimous vote before their six-hour flight from Boston landed in Phoenix.
"JetBlue is one of those brands that is very comfortable being involved with the bigger conversation," MullenLowe executive creative director Tim Vaccarino told Adweek.
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