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This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually.
Many of the ad's surreal and gut-churning effects were created not with CGI but with daring practical effects, VFX shop MPC told Co. Create. "The tumbling protagonist and many of the beds were hung from cranes and suspended over buildings, as well as a skydiver jumping through the air during the three-day shoot in Johannesburg," the site reports.
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