Ad of the Day: IBM

The company makes the world's smallest movie with atoms, but that's just the beginning of the story

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IBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as "the world's smallest movie"—a rudimentary stop-motion animation made by IBM scientists using a special microscope they invented to move atoms around on a surface.

The movie, titled "A Boy and His Atom," consists of nearly 250 frames of stop-motion action and tells the simple story of a boy named Atom who dances and plays with an atom.

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