Ad of the Day: Gun Violence PSA Makes Heartbreaking Statues From Victims' Clothes

FCB's 'Unforgotten'

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Eight victims of gun violence are memorialized in lifelike but faceless plaster statues in FCB Chicago's "The Unforgotten," a traveling public-service installation and media campaign.

Created for the Illinois Council Against Handgun Violence, the campaign takes pains to imbue each statue with as much of each victim's personality as possible. (For example, family films and photographs were studied to determine the subjects' characteristic gestures and body language.) The figures, created by FCB art director Jordan Sparrow, are dressed in the victims' actual clothing.

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