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General Electric's technology is making time travel easier. Kind of. Not really. Still, that hasn't stopped the brand from making a new ad based on Back to the Future.
The spot, from BBDO in New York, part of the client's "Brilliant Machines" campaign, features enough of the essential cues: the souped-up DeLorean with the "Outatime" license plate; Marty McFly's scuffed Nike sneakers; and a voiceover by Michael J. Fox. The commercial doesn't actually show Fox, perhaps because it would shatter the illusion to see a middle-aged McFly droning on about how you kids don't know how good you have it.
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