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It may be a ubiquitous beverage to Americans, but iced tea is a different choice of drink in other countries. So, Coca-Cola faces an interesting challenge as it launches its iced-tea brand Fuze Tea globally.
To do so, twofifteenmccann in San Francisco has come up with a lovely zoetrope spot using 12 spinning carousels to creatively convey an idea that will work in markets around the world. Using an illustrative setting of a tea plantation with a river running through it, the spot positions the brand as a product that feels handcrafted, which echoes Fuze's entrepreneurial roots before Coca-Cola bought it in 2007.
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