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Imagination and ingenuity can drive you almost anywhere—even to the Academy Awards telecast.
So learned Jude Chun, a South Korean independent filmmaker whose delightful minute-long winning entry in Chevrolet and Mofilm's international Oscars competition aired during Sunday night's gala on ABC.
The film-within-a-film, created with co-directors Eunhae Cho and Sunyoung Hwang, shows some imaginative kids making a movie of their own, called "Speed Chaser." Chevy's 2014 Cruze is prominently featured, in both life-size and toy-model versions.
"We started from the fact that our target audience was watching the Oscars telecast, and we wanted to make something that celebrated the magic of movies," Chun tells Adweek.
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