Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels.
But as the high-tech products have gotten high-techer, the options for this imagined world where the viewer enters the action have gotten more varied.
BBDO New York just rolled out two very nicely done :60s for AT&T's U-Verse entertainment offering. One takes place at a police house; the other inside a speeding space capsule.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in