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They say Christmas is a time for miracles. And not to overstate it, but Apple picked a good time to deliver one of its own—a lovely holiday ad to finish out what’s generally been a tough year for its marketing team.
We won’t spoil the plot—just watch below.
In contrast to some Apple ads this year, this one is quietly soulful, doesn’t say too much, and has a very strong idea at its core and a payoff that’s delightful.
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