Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This Friday, Apple will open its largest retail store yet, a 23,000-square-foot location inside New York's Grand Central Terminal. As befits the occasion, the company has been teasing the new store with a special out-of-home execution inside the train station's main concourse.
Some 58 Apple displays, arranged in two long rows of 29 each, mimic the familiar split-flap display of an old-school departure board—with gobbledygook letters cycling through and eventually resolving into sentences. In this case, it's teaser copy for the store.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in