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Six content creators in music, art, sports, food and news—many of whom made their names on other platforms—have lined up to promote Twitter's native video platform, and its @video handle, with short self-promotional videos in which they predict the year ahead for themselves and their work.
It's an interesting mix of talent: singer-songwriter @ShamirBailey, foodie @ImLauraMiller, DJ superstar @MartinGarrix, NBA-star impersonator @BdotAdot5, journalist @AnaKasparian and renowned visual artist @JRart. Each of them filmed videos—between one and two minutes long, and created by Los Angeles agency Standard Time—in which they talk about their upcoming work, how Twitter helps enable it, and how video is key to connecting with their fans.
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