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The Ad Council has retained Charlie Rutman through his consulting firm, End Zone Communications, to manage media efforts on behalf of the nonprofit organization. Rutman was formerly chief executive officer of Havas’ MPG North America. He was also president of Carat USA and has held top media positions at DMB&B and Bates. In this new role, Rutman will direct the Ad Council’s Media department, which works to secure donated media support for the organization’s national public service campaigns.
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