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Mcgarrybowen, seven months after landing on Dr Pepper Snapple Group’s roster of creative agencies, has added one of the company’s core brands: 7Up.
The New York shop’s win — which sources said came without a review — comes at the expense of the San Francisco office of WPP Group’s Young & Rubicam, as did mcgarrybowen’s first Dr Pepper Snapple Group assignments: creative duties on A&W, Canada Dry and Sunkist. As a result of the latest shift, Y&R has been wiped from the company’s roster.
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