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Culture not only helps draw the best talent to your company, but as a new study from the Fortune Knowledge Group and ad agency Gyro found, it also helps other companies—say, potential clients being pitched by agencies—decide whether or not they want to work with you.
Sixty percent of the 500 executives surveyed said knowing a company's mission statement, and what it stands for, is one of the most important factors in a business decision. Additionally, 68 percent said they would make short-term financial sacrifices to foster these long-term relationships with a business partner.
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