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Having passed the 100-day mark until the 2016 Summer Olympics in Rio last week, and with the torch relay starting today, the countdown to the Games of the XXXI Olympiad is officially on. As new brands enter the fray through the relaxing of the International Olympic Committee's Rule 40 and others navigate a very different Brazillian marketplace from even a year ago, you could say marketing around the games is the real competition now.
But even before the Olympic flame is extinguished this summer, there is an unprecedented level of anticipation and focus already on Japan, host of the Summer Olympics in 2020. And
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