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Mini Cooper has a final four.
The finalists in the brand’s U.S. review—which sources identified as Bartle Bogle Hegarty, The Via Agency, Fitzgerald + Co. and incumbent Butler, Shine, Stern & Partners—emerged from a group of six shops that Mini Cooper executives visited. The agencies that did not advance were Anomaly and McKinney.
Final presentations for the business, which includes national, regional and dealer advertising, media planning and most media buying, are expected to take place in May, after a round of work sessions in April.
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