3 Shops Remain in Global Media Review

Final pitches approach in Siemens Enterprise Communications' contest

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Siemens Enterprise Communications has briefed three finalists in the company's global media review, now in its final stages.

The remaining contenders—PHD, Horizon, and Initiative—will make final pitches to Siemens executives in late September. The meetings will take place at the company's headquarters in New York; a selection is expected next month.

PHD, Horizon, and Initiative emerged from a broader field of six that also included TargetCast, Optimedia, and Mediasmith.

Media spending on the assignment, which encompasses the U.S.,

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