Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources.
Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies in New York has helped manage the process.
Cigna's media spending approached $35 million in 2012 and $23 million in the first nine months of last year, according to Kantar Media.
Among the key decision-makers is global chief marketing officer Lisa Bacus, who joined the company—from American Family Insurance—in May 2013.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in