180LA Tries to Recruit a New Creative Director With a Sneaky Award Entry at Cannes

Targeting the judges directly

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CANNES, France—Where can you find the world's best creative directors? They're sitting on Cannes Lions juries. So, if you're looking to hire a great new CD, why not approach those juries directly—with award entry that's actually a sneak recruitment ad?

That's what 180LA has been doing this week.

The agency entered the video below into four Cannes competitions: the Direct Lions, Film Lions, Radio Lions and Press Lions. It's a mock case study explaining the kind of personal "results" a creative director can get by joining 180LA.

AW+

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