The broadcast upfronts week was full of buzzwords like "big data" and "viewability," but as usual, each presentation came down to content and which new shows viewers are going to actually watch this fall. Fallowing a season with huge scheduling moves (CBS landed Thursday Night Football; NBC moved The Blacklist opposite Scandal), next fall's slate is far more conservative, with only a few marquee time slot matchups on tap. And while delayed and nonlinear viewing have somewhat lessened the importance of lineups—"Network scheduling isn't a zero-sum game anymore," said Kelly Kahl, CBS senior evp, prime time—here are the biggest face-offs that advertisers, and network execs, will be keeping their eyes on come September:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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